CSR to empower young people

Businesses care about young people. We have a social responsibility to help our next generation consumers, employees, employers, entrepreneurs, citizens, and taxpayers unlock their potential – to be the best they can.

Enabling them to prosper in a competitive world at their own pace.

Pennine Kids is a business-led initiative aimed at ensuring children and young people are employment-ready and money-wise. We aim to build opportunity, strength, resilience, continuity, and certainty into regional economies and local communities across the UK by investing in young people today. Inspiring and giving them hope through the power of corporate social responsibility to bridge the skills gap and future-proof our workforce.

Social purpose

Our social purpose – a legal obligation set down in our company’s articles – means that we reinvest 51 percent of profits back into the business and projects which help children and young people achieve their full potential.